Meet The
Founders

leadership

The founders of Songue, Natalee Gibson and Lizi Sprague, are at the forefront of every client account. We are the day-to-day contact.

Our curated team of strategic PR professionals specializes in partnering with clients to drive business strategy and goals through creative communications and local, national, and international publicity. We deliver transformative PR for businesses of all sizes, from upstarts to Fortune 100 companies. We offer decades of experience and expertise in helping companies build momentum in their target markets and successfully take on challenger brands and firms.

Natalee Gibson

Co-Founder

Natalee Gibson

CEO & Co-founder

Natalee is a public relations veteran with over two decades of experience working with industry-defining startups and established Fortune 100 giants. Her diverse portfolio spans B2B and B2C companies across various verticals, including consumer technology, venture capital, fintech, health, agtech, aviation and space, security, AI, adtech, martech, and nonprofits.

As a gifted storyteller and award-winning writer, Natalee excels in helping companies shape their brand and develop communication strategies aligned with their long-term goals. She has extensive experience in crisis management, assisting businesses in confidently navigating challenging situations. Additionally, Natalee specializes in driving strategic comms for companies preparing for investment and exit.

A former broadcast journalist and news producer, Natalee deeply values high-quality journalism and its power to spark conversations and shift perceptions. Through her work, she has forged relationships with influential voices in technology, business and consumer media.

When she's not creating compelling narratives at her laptop, you'll find Natalee transforming ingredients into culinary masterpieces, or conquering mountain trails, soaking in the majestic vistas. While currently based in Colorado, Natalee's journey has taken her through some of America's greatest cities, with San Francisco and New York considered second homes and sources of inspiration.

Lizi Sprague

Co-Founder

Lizi Sprague

Managing Partner & Co-founder

Lizi is a seasoned PR and media relations specialist with over 15 years of experience and a proven track record. Born and raised in London, and now based in the San Francisco Bay Area, she brings a global perspective to her work, crafting campaigns that resonate across cultures, time zones, and borders.

With extensive experience in delivering multi-million-dollar global campaigns across both B2C and B2B markets, Lizi has made her mark in diverse industries including defense, food/ag, edtech, biotech, consumer technology, health, science, venture capital and more. As a skilled communicator, she excels in translating complexity and nuance into compelling, accessible stories for a variety of audiences. A strategic thinker with a vast network of media, analyst, and industry influencer relationships, Lizi routinely delivers impactful results for her clients, elevating their brand to new heights while driving business growth. Prior to founding Songue PR, Lizi worked at a variety of high profile PR agencies working closely with the leadership teams executing on hard-hitting media-centric PR campaigns, while also playing a pivotal role in business development and growth.

Outside of work, Lizi Sprague is a true adventurer at heart. She loves nothing more than hiking with her family, exploring the breathtaking landscapes of wine country with friends, and immersing herself in the beauty of nature. But amidst her outdoor escapades, there's one ritual that Lizi takes very seriously — her tea time. A connoisseur of the perfect cuppa, she ensures that every brew is just right, with milk added last and the teabag steeped for exactly four minutes.

What Our Clients Say

UC Berkeley’s Office of Innovation & Entrepreneurship is delighted with our engagement with Songue. Through it we secured scores of coverage opportunities, including podcast features, news articles, and commentaries that reached a total audience of over 2.5 billion unique visitors per month (UVM). UC Berkeley-affiliated startups also won awards and recognition that Songue identified for us.

Rich Lyons

Chancellor, UC Berkeley

1/7

The Songue team shines with their professionalism, expertise, and quick thinking. Collaborating with Songue PR felt seamless, like adding an extra arm to our team. Their talent for translating our goals into a cohesive strategy and narrative boosted both the quantity and quality of our coverage globally. This not only supported our company's mission but also set us on a path to even greater success.

Nicky Quinn

VP Marketing, Aleph Farms

2/7

When we initially engaged Songue PR, our goal was to gain traction beyond industry-specific publications. Within a remarkably short period, Songue enabled us to consistently exceed expectations. From day one, they secured key media relationships and expanded our coverage from trade publications to top-tier outlets like CNBC, The Wall Street Journal, Forbes, and The New York Times. With support from Songue's PR expertise, Dedrone achieved recognition as a CNBC Disruptor company twice and won the TIME Best Invention Award. Their dedication and core capabilities are invaluable, making them our long-term strategic partner for continued success.

Mary-Lou Smulders

Chief Marketing Officer & Head of Government Affairs, Dedrone

3/7

Songue is fantastic. I have worked with them twice over the last several years at two different startups. They have a deep understanding of what it takes to get burgeoning businesses out into the public eye. Natalee and Lizi have a wonderful ability to strategize, plan and execute plans that can scale up as a company grows. They are steady hands on the wheel no matter the challenge. Organized, attentive and knowledgeable. And as a bonus, they’re super fun to work with.

Rick Condos

Former Chief Brand Officer, All of Us Financial

4/7

Songue has proven to be an incredible partner, time and again. So many firms these days have standardized and cookie cutter approaches in order to streamline process and drive efficiency, but Songue is amazing at both driving a creative, thoughtful strategy, and with impressive speed. It never feels like they’re simply leveraging go-to ideas. They do leverage their rich experiences and networks, but they excel at listening and crafting tailored, masterful ideas. In addition to delivering strategic partnership and terrific media relations, they’re good at “everything else” too: organization, writing, proactive counsel, and the list goes on. For such a small team, I’m amazed at the powerhouse results. Can’t recommend enough!

Christina Ra

Former VP Marketing for Meati and Plenty

5/7

Songue PR has been an exceptional partner, guiding us through the intricacies of PR strategy while seamlessly navigating challenging moments with their deep expertise in crisis communications. The Songue team sets itself apart by their unparalleled follow-through. They consistently deliver on promises, providing us with top-notch deliverables and maintaining clear deadlines they hold themselves (and us!) accountable to. The team is comprised of excellent writers who are capable of capturing not only the essence of our brand but also complex technical topics. I've worked with many PR firms, but my experience with Songue PR stands out as the best. I look forward to continuing our successful collaboration.

Wendy Gonzalez

 CEO, Sama 

6/7

We have developed our own distinct voice in our industry thanks to our partnership with Songue over the years. Through Songue’s guidance and media connections, we continue to improve visibility and garner recognition for the great work we are doing across the portfolio. Songue started our PR function and I am grateful every day for their expert guidance  to our team and our portfolio companies.

Melissa Dolan

Director, Emil Capital Partners

7/7