Elevate Your Startup with Our Expert Workshop Services

Elevate Your Startup with Our Expert Workshop Services

Navigating the right communications strategy for your company can be daunting for early-stage startups, especially when full-scale PR services might seem out of reach. At Songue PR, we understand these challenges and have crafted tailored solutions to bridge the gap, ensuring your business is poised for PR success right from the start.

Building the Comms Foundation

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Laying a solid foundation for communications is crucial, especially in the early stages when founders (and the press who write about them!) are working to understand their market and their company’s place within it. Our Foundational Workshop equips your internal team with the insights and tools necessary to manage communications effectively until you can implement a full-scale PR strategy.

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Workshop Deliverables (8-10 weeks):

• Deep dive kickoff meeting to understand your technology and company.
• Comprehensive evaluation of key competitors and an in-depth SWOT analysis.
• Key media messaging workshop and development.
• Design content matrix and feature angles for thought leadership.
• Deliver bespoke media contacts with background information.
• Create a 12-month events and awards calendar mapped to initiatives.

Launch Campaign
You only get one opportunity to introduce yourself to your market, and too often companies let this opportunity pass them by without realizing the full impact that can be made with a strong PR approach. An official launch or a first-time funding announcement should be strategic and impactful. Our Launch Campaign package ensures your company makes a significant splash in the market, establishing its place and setting the stage for future success.

Workshop Deliverables (6-8 weeks):

• Press release creation and support on distribution.
• Media strategy development.
• Media outreach and engagement.
• Briefing materials and support for all interviews and press requests.
• Coverage tracking and wrap-up report.

Media Training
Learning how to talk to the media and understand their needs is pivotal to ensuring your message is heard and understood. Our media training sessions are customized to your team’s needs, enhancing communication skills and ensuring you're ready for any media interaction. Partnering with award-winning news veterans, we provide practical training that prepares you for on-camera, virtual, or in-person engagements.

Typical Group Settings:

• 1-2 people: Includes a 60-minute group session followed by separate 2-hour training sessions for each participant.
  
• 3-4 people: Includes a 90-minute group session followed by separate 2-hour training sessions for each participant.

Back to Basics: PR 101

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Our PR 101 lunch and learns, available monthly or quarterly, offers a live presentation followed by a Q&A session. These sessions provide educational, PR-specific resources tailored to your company’s needs, perfect for executives, founders, and wider teams. Topics are customized to your team’s needs and can cover a wide range of information from PR 101 to specific strategic needs, how to write an attention-grabbing press release, how to prepare for a crisis, understanding your target media, and much more.

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Session Highlights:

• Participants will better understand the role of PR in building a brand and strategic communications.
• Participants will learn how to leverage available resources and tools to ensure communications efforts are aligning with business goals.Customized takeaway materials for ongoing reference.

At Songue PR, we're committed to helping your startup navigate the complexities of public relations, setting the stage for long-term success. Whether you're laying the groundwork or preparing for a major launch, our expert team is here to support you every step of the way. Contact us to learn how we can elevate your company's communications strategy and help you achieve your business goals.