How to Get the Most Out of Your PR Partnership

At Songue PR, one of the driving forces behind our founding was the desire to collaborate with clients we genuinely respect and enjoy working with—those who align with our values both personally and professionally. We’ve enjoyed partnering with various clients—from industry giants to ambitious startups. Each experience has taught me invaluable lessons about what makes a client-agency relationship a true partnership.

A successful partnership isn’t just about business; like any relationship, it requires commitment, chemistry, honesty, and passion. While we PR professionals often emphasize the importance of personal chemistry, it’s clear that some clients see the relationship as merely transactional. But here’s the good news: when you treat us like partners, the results can be nothing short of transformative.

So, how can you get the most out of your PR agency, and be a great client? Here are some tips that will not only strengthen your partnership but also make the entire process more enjoyable:

Be transparent from the start
Think of transparency as your agency's secret weapon. The more we know about your goals, your team, and even your fears, the better we can tailor our strategies to fit your unique needs. It’s like giving us the map to your treasure; without it, we might just be digging in the wrong spot.

Build meaningful relationships
Remember, we’re all human here (yes, even your PR team!). Take a moment to get to know us beyond the numbers. When you foster a relationship built on respect and camaraderie. When you foster a relationship built on respect and camaraderie, it allows us to be more candid and to share what is working and what we'd like to do differently to help achieve our goals. A little kindness goes a long way in the world of PR.

Streamline the approval process
In the fast-paced world of PR, speed is of the essence. When we need feedback, it’s like a game of hot potato—timeliness is key. Make sure you’re easily reachable during the workday, and let us know the quickest way to get in touch. Your responsiveness could be the difference between a missed opportunity and a headline-making moment.

Prioritize media opportunities
When we call with an urgent media opportunity, think of it as a golden ticket. These chances to elevate your profile don’t come around every day, so be ready to act.

Collaborate and communicate
In my experience, the best client-agency relationships thrive on collaboration. Share your ideas openly, but also trust our expertise. When we propose a new angle or recommend an updated headshot, it's our commitment to ensuring you present your best self to the world.

Treating your PR agency as a true partner will make you the client everyone loves and wants to work with, unlocking a world of possibilities for your brand. Here’s to a successful 2025 filled with respect, transparency, and a shared passion for achieving great things together.