A Letter From Songue

Public Relations is the ultimate trust-building exercise. Companies know that to succeed in their industry they must build a rapport with their customer. PR, however, is more than that. Good PR establishes trust with outside parties - with media and other industry influencers, even those who might be critical. The most successful companies, and the executives who run them, learn a valuable lesson early on—reputation matters, and reputation is built on trust.  

Having worked in PR for nearly 25 years, I’ve seen many instances where trust was violated. Whether a company wasn’t fully honest with its customers, an executive tried to hide the truth from a reporter, or a PR agency flat-out lied about results to their client— I’ve seen it all and I’ve watched it backfire each time. Telling the truth is not always easy, but honesty is the quickest way to build a strong brand.

When Lizi and I set out to form Songue PR, it was with a shared understanding that truth would be our guiding principle. Our mantra at Songue is that we take your business personally. An amalgamation of our last names - gibSON and spraGUE, Songue PR reflects the personal values and ethos by which we live our lives. Our counsel, strategy, and tactics are built on tenants of trust, transparency, and the mutual respect we hold for our clients, the press, and the final audience.

We are proud that our transparent approach resonates with our clients. As a full service PR firm, rooted in tech, Songue PR has grown from strength to strength since its inception. We have a measurable track record of achieving the goals we set with our clients. We place a premium on delivering honest, straightforward, and strategic advice on everything from how and when to approach the media, how best to establish industry credibility through carefully planned thought leadership, how to navigate challenging crises and how to build a brand to lead at each stage of growth.

Our results speak for themselves. Just check out our client testimonials, or reach out and we’re happy to share recent accomplishments and case studies. We believe there’s a right and wrong way to approach PR—let us show you how our honest, straightforward and highly skilled methods deliver outstanding results, every time. 

Contact us today and let us share our strategy for helping to meet your company’s goals and PR needs.

‍Natalee Gibson, CEO